Who invented the Mr whippy ice cream
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January 14, 2014Why is an ice cream with a flake called 99
An Ice Cream served in a cone with a Flake 99 is the UK’s favourite ice cream. In the days of the monarchy in Italy the King had an elite guard consisting of 99 soldiers. Subsequently anything really special or first class was known as “99”. When Cadbury launched its small Flake for ice creams in 1930, the UK ice cream industry was dominated by ex-pat Italians. So, to appeal to Italians we called our superb Flake a “99”.
